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Association of Publishers for Special Sales
Advancing the Success of Publishers in Non-Bookstore Marketing

  1. $50 Discount on Baker & Taylor distribution programs
  2. Discount on Audiobook sales program  
  3. Bookstore distribution
  4. Shipping
  5. Get a discount on products and services from Bowker 
  6. Free-bi-weekly book-marketing ezine
  7. Ebook store and conversion and Awards
  8. Foreign Rights
  9. APSS mentoring program – meet with an expert at no charge
  10. Non-Bookstore Distribution
  11. Free Book Selling University courses 
  12. Sales-Promotional Items 
  13. Professional Publishing With Complete National Distribution to Bookstores and More
  14. Book reviews written by Publishers Weekly reviewers
  15. Sell your book(s) in the APSS Bookstore
  16. Discounts on books, products and services
  17. Discount on a subscription to Publishers Weekly
  18. Staffed displays at trade shows around the world
  19. An APSS Mastermind Group
  20. Sell Your Book for You
  21. Names of prospective buyers for your book
  22. PW Select: Your book in PW's print and online editions
  23. Publisher Liability Insurance 
  24. The APSS Speakers Bureau

1) Discount on a Baker & Taylor distribution program

Premium Program - $350.00*

Your title(s) will be listed on our database as available for order to our customers.

Title(s) will be purchased initially to fulfill our customer backorders only.  Your title(s) will not be stocked until consistent demand is established.

Advertising for paid title(s)* in one of Baker & Taylor’s nationally circulated catalogs.  A one-time super annotation featuring your book description and jacket art, provided by the publisher, will appear in one of our catalogs.  We will support the placement of your superannotation with a minimum inventory purchase to be determined upon acceptance.  

      *$350 is for one advertised title and includes a one time, non-refundable set up fee.  We will accept up to four additional titles for super annotations if submitted at time of enrollment.  The cost is $200 per additional title. Titles can be no more than one (1) year past publication date to be considered.

You must first be accepted as a vendor ( Then you will receive an acceptance letter via email that includes instructions that if you are an APSS member they are to submit the check at the reduced $300 rate along with documentation of proof of membership. The contact person at Baker & Taylor is Bryan Duryea, Senior Planner/Merchandise Planning & Allocation, 908.541.7248,

2) Discount on Audiobooks 

As a member of APSS, save $50 on the AMPlify Audiobooks store set up fee (regularly $399—worth over ten times that)! Pro Audio Voices helps audiobook authors who are frustrated by painfully low royalties and the barriers that prevent them from managing their own product/s and customers. AMPlify Audiobooks is a direct sale & marketing platform that enables authors to earn MUCH higher royalties and have WAY more control. Your own store with a suite of marketing tools built in for just $349 

  • Sell your audiobook directly from your own store—instead of just relying on the big retailers who keep most of the profits! Earn full 65% royalties (of gross sales price you set—no hidden formulas!) from each purchase. (Compared to an actual ~0-10% through Audible.) 

  • Stay in control of pricing, discount codes, reports, etc. 

  • Get paid weekly—no thresholds or minimums! 

  • Gather sales data and customer information from your vendor dashboard! Easily export your customer list to add to your email marketing. 

  • Get step-by-step Marketing Guides through the AMPlify Membership portal. 

  • Join the Pro Audio Voices Author Community Facebook group! 

  • Great listener experience using the AMPlify Audiobooks app—available for both iphone and android! 

  • Join the Movement to put Authors back in the driver's seat with AMPlify Audiobooks!

About Pro Audio Voices

We typically work with indie authors and rights holders who are challenged in reaching their widest audience and are passionate about increasing their impact in the world. From single narrator to author-narrated to full cast audiobooks with music and sound effects, the Pro Audio Voices team of experts excel at audiobook production, distribution and marketing as well as podcasting services.

Our Core Values of Authenticity, Artistry, Collaboration, and Empowerment, provide a compass for everything we do. Founded in 2013, Pro Audio Voices Inc is dedicated to providing a personalized experience, honoring each author and their story, and going beyond expectations. We are invested in each client’s journey, going the extra mile to be as helpful, available, and responsive as we can possibly be. Contact Pro Audio Voices: or call Becky at 415-559-9273


3) Bookstore distribution

a) Small Press United (SPU) has agreed to conduct distribution for approved APSS members to bookstores and other non-bookstore retailers across the United States and Canada.


SPU will distribute single-title publishers but reserves the right to reject any book if production standards, formats and genre categories are not an effective fit. This arrangement excludes books with the ISBN of a print-on-demand company. To submit your book(s) for distribution, go to for terms and the form to register. If you have questions about submitting your books contact 


Small Press United is a subsidiary of Independent Publishers Group (IPG), the second largest independent-press distributor in the United States. It conducts a book distribution service created to meet the needs of small and start-up publishers. With dozens of sales representatives in the U.S. and Canada, SPU sells books to chain and independent bookstores, wholesalers, libraries, the gift and specialty markets, and online retailers.

b) Cardinal Publishers Group (CPG) will provide distribution for adult non-fiction books (no fiction, inspirational or children’s books) published by approved APSS members to bookstores and other non-bookstore retailers across the United States and Canada. CPG will consider distribution of printed books and ebooks by APSS-member authors and publishers, even if the member has only one title on their list. In addition, CPG reserves the right to reject any book if production standards, formats and genre categories are not an effective fit. This arrangement excludes books with the ISBN of a print-on-demand company. For more information on CPG visit

c) Book Clearing House Distribution and Fulfillment. BCH has been in business over 15 years providing order fulfillment for Small Presses. We represent over 800 Small Presses, distributing over 4,000 titles. These books, videos and audios are often not in bookstores or the Internet. The subject matter covers a broad range of fiction and non-fiction (click on Book Categories.) Browsing our Book Categories and Titles will suggest other books in your area of interest. BCH caters to titles tending to be underrepresented in most bookstores and data bases. More information at Contact for submission information. APSS members receive a $100 discount off the $300 initial set-up fee. Each additional book is $50. 

4) Shipping

a)  The APSS Shipping Program, managed by PartnerShip® is a comprehensive inbound and outbound shipping program that combines simplicity, savings, and value to all APSS members. As the APSS-endorsed shipping management provider, PartnerShip works with nationally known carriers to provide unparalleled customer service and significant savings on every shipment. Members who enroll in the APSS Shipping Program receive:

  • Savings up to 40% on FedEx® Ground on small package shipments under 150 lbs. Enroll at

  • Savings of at least 70% on LTL freight shipments over 150 lbs. with TForce Freight, YRC, XPO, Saia, and many others. Request a quote at

  • Discounted pricing on shipments to and from tradeshows and events

Visit for complete program information and to enroll in the free APSS Shipping Program. If you have any questions, please call PartnerShip at 800-599-2902, or email

* Includes a bonus 5% online processing discount. Full details available at

b.  APSS Members Save at least 70% on LTL Freight Shipping with UPS Freight®, YRC, Con-way Freight, and Others

The customized PartnerShip LTL freight management program gives APSS members the advantage of a comprehensive LTL freight option for shipments over 200 lbs., including a full suite of individualized services, such as:

  • Savings of at least 70% (discounts may increase based on volume) with the country's most experienced and most reliable carriers, including UPS Freight, Con-way Freight, YRC Freight, and many regional carriers

  • A dedicated PartnerShip representative for all your shipping needs

  • Easy access to to compare rates, view transit times, track shipments, and pay invoices

  • Consolidated, weekly invoices from PartnerShip, saving you administrative time usually spent auditing and paying invoices to multiple carriers directly.

  • Maximum carrier liability coverage of $25/pound on every shipment is among the best in the industry

  • Inbound Shipping Management tools to save you money on the shipments you receive from your suppliers

Visit for a free, no-obligation shipping analysis.

c. APSS Members Receive Special Pricing on Tradeshow Shipments

Getting your booth materials to and from a tradeshow demands specialized, personal service and PartnerShip delivers – guaranteed. Count on the deep industry knowledge of our tradeshow experts to help you navigate the complex world of tradeshow shipping. When you use PartnerShip tradeshow services, you can count on:

  • Peace-of-mind that you won’t be standing in an empty booth with our Tradeshow Assurance Guarantee™

  • Guaranteed on-time delivery – or your money back

  • Quick, no-obligation rate quotes

  • Competitive pricing with national carriers

5) Discount on products and services from Bowker

a. Use the discount code described below and receive 15% off 

 One, ten, 100 or 1000 ISBNs 

  • Bar codes 

  • QR codes 

  • CopyrightsNow app for copyright registration

  • Self-Publisher Packages 


 Go to When you purchase an item, go to the checkout cart. There will be an item in the cart for a coupon code. 

6) Bi-weekly book-marketing ezine

Every other week APSS publishes a book-marketing ezine with book-marketing tips from John Kremer, Judith Briles, Roger C. Parker, Guy Achtzehn and other experts. There is no charge for this ezine. A designer discusses tips on cover design, too. 

7) APSS ebook store and Global Ebook Awards discount

a) The Global Ebook Awards. Being accepted into the Global Ebook Awards is a stepping-stone to more publicity, multiply your investment and maximize publicity for your ebook. Your ebook will benefit from this fabulous publicity system for just $79 per ebook, per category. Register at 

8) Foreign Rights

Columbine Communications and Publications is a foreign rights publishing consultancy.  We focus on non-fiction titles in the genres of business, personal development, psychology/self-help, parenting, health, education and others.  Our role is to bridge the gap between our client base of North American publishers and authors to foreign publishers and agents with similar interests on a worldwide basis.  We accomplish this by offering our clients a variety of “programs” in which they can participate in order to gain wide exposure of their titles for foreign rights licensing possibilities.  The programs that we offer to our clients are:

1.  “Our Major Annual Catalog”.  It is emailed to our complete list of thousands of foreign publishers and agents worldwide.  In addition to our regular foreign customers, it is also sent to a prospecting list of thousands of others.  Plus it is posted on our web site for a full year where it is continually referred to by even more foreign agents and publishers drawing exceptional interest. 

2.  "Featured Title" Program, in which your book is featured in our uniquely special e-catalog and is posted on our web site for several months.  Includes your book's cover and a full, detailed description.  Plus, the e-catalog of Featured Titles is emailed to our extensive list of foreign publishers and agents worldwide.  Our site receives thousands of hits from foreign publishers and agents searching for unique titles. 

3.  Focused Inquiry Follow-Up.  Many authors and publishers are unfamiliar with how foreign rights works.  Often they are contacted by a foreign publisher or agent interested in their books, but don't really understand how to follow up or what to do.  We can provide this service for you, or coach you to handle it yourself.

4.  "Special Outreach Program". Focused exclusively on your book only, to foreign publishers and agents, informing them of your book and encouraging them to take a look and consider acquiring rights for it.

Let Bob Erdmann know which program(s) interest you and he will provide details or design a program to fit your unique needs.

Bob Erdmann, Columbine Communications & Publications

1116 Oakmont Dr., Suite 6, Walnut Creek, California, 94595      925/274-1348,, 

9) The APSS Mentoring Program 

APSS can help you generate profitable sales by working directly with an expert on a variety of book-publishing and marketing topics. You are invited to participate and talk to an industry professional at no charge. You can talk with people to ask questions or learn about how they can help you. If you both agree to continue the relationship, you can do so at a mutually-agreed-upon fee. 

There is no cost for you to be matched with a mentor, who will then contact you individually to arrange a mutually convenient time and date for the initial consultation. 

10) Join a program to sell your book on a non-returnable, commission basis to buyers in corporations, associations, schools, the military and government agencies. 

Your book is displayed in a catalog that is used by 65,000 commissioned salespeople who sell to known buyers. When they take an order for your books, Guy Achtzehn’s Promotional Bookstore will purchase them from you at 60% off the list price – and pay the shipping charges. 

Catalogs are sent in April and October of each year. The Promotional Bookstore does the layout for you and you approve it before they go to print. You also get a copy of the printed catalog.

There is a $250 one-time catalog set-up fee for the first title ($175 for the second and $125 for each additional title) to be included in this program. Larger sizes are available, and there are discounts for multiple titles. APSS members get a 10% discount. Get more information and register at  Use Promo Code APSS when registering for the discount.

11) Free Book Selling University courses

Book Selling University ( is a series of online, on-demand, self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule

  • Expert instructors

  • Find the best distribution partners

  • Make your publicity more effective

  • Pinpoint social media

  • Improve your sales online

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly), Bowker and Ingram Spark. APSS members can view all the courses as often as you want, for free. Access these courses on the YouTube channel Book Selling University.

12) Sales Promotional Items

Get your book cover or marketing message on promotional items such as coffee mugs, pens, pads, bookmarks, key chains, shirts, umbrellas or any of hundreds of other promotional products. APSS can help you use promotional items to: 

     · Lure new customers

     · Remind procrastinators to buy

     · Encourage repeat purchases

     · Create brand awareness

     · Boost sales

     · Create customer loyalty

     · Attract more people to your trade-show exhibit

     · Spread word-of-mouth advertising

     · Have a fun giveaway for book signings and other events

Contact Guy Achtzehn at The Promotional Bookstore, or (717) 846-3865. Provide your APSS membership number for a 10% discount on promotional items

13) Professional Publishing With Complete National Distribution to Bookstores and More

Have your manuscript published in any format with marketing support, national bookstore, library, and non-bookstore retail distribution from one source. 

Book Publishing

KB Publishing will work with you to produce your manuscript in the most readable, professional and usable format. This could be a printed book and/or an ebook (for Kindle, Kobo, Apple/itunes, iPad and Nook). Packages include cover design, page layout, ISBN, barcode, copyediting and an initial supply of books.

Retail Book Distribution

Your book will be distributed through a major national distributor. They will sell and distribute your book to retail, wholesale, internet and specialty customers. This includes all trade bookstores, book departments in department stores, other retail outlets, college bookstores, museum stores, Christian market stores and on-line retailers. 

Publishing Support

Hybrid Global Publishing provides you with a quality product, innovative solutions and cost-effective services. You will be assigned an Author Relationship Manager who will assist you throughout the publication process, answer your questions, and keep your project moving forward smoothly and on time. 

KB Publishing Packages (includes everything above) – APSS members receive a $500 discount off all package prices. Please note that manuscripts will be evaluated and not all will be accepted.

Contact Karen Strauss at for details and pricing

14) Book reviews written by Publishers Weekly reviewers

BookLife Reviews is a paid reviews service creates reviews that are guaranteed, thorough, professional assessments plus marketing insights, written by Publishers Weekly reviewers and designed to help authors reach the right readers.

Here are the basic details about BookLife Reviews:

- $399 for six week turn around

- $100 expedite fee for four week turn around

- Review written by Publishers Weekly reviewer

- If author is OK with final review, it runs in BookLife section of Publishers Weekly print magazine

- Longer, more marketing focused than regular PW reviews

- See examples of reviews: 

- Find complete information:

APSS members receive a $60 discount with the Promo code: APSS

15) Sell your book in the APSS Bookstore

This was created to make it easy for you to buy other APSS members’ books – and for them to buy yours. See it at To place your book in the APSS bookstore, send a high-resolution cover image, a 50-word (maximum) description including the list price, the category in which it should be placed, and the link to your Amazon page (or website) to Currently there is no charge for placing the first title, but $5 for each additional title. 

16) Discounts on books, products and services

A) A subscription to the Writer’s Digest Newsletter

Sign up for WD’s newsletters:  The signup box is next to the 101 Best Websites for Writers image.

B) Access to a Writer’s Digest “secret page” -- The WD Tutorials site: That link is special as it’ll take you to a ‘secret’ page where previews to all tutorials are listed. There is currently a charge to purchase a tutorial, but many helpful tips can be picked up by merely watching those clips -- especially from the tutorials I did for Writer’s Digest

C) A Writer’s Digest 73-minute webinar on Novel Revision 

D) Book Publicity & Book Marketing Tool Kit, from Media Connect


17) Discount on a subscription to Publishers Weekly

One-year subscription: Print + Digital + Online format for $174.99 (Normally $249.99)

PW's ALL ACCESS PASS includes: 51 weekly print issues, companion digital editions - formatted for your desktop, smartphone and iPad; PLUS Subscriber-Only access to PW's gated online premium content.

One-year subscription: Digital + Online format for $154.99 (Normally $209) Includes: 51 weekly digital editions – formatted for your desktop, smartphone and iPad; PLUS Subscriber-Only access to PW’s gated online premium content.

Go to:

When asked “Apply Renewal code for discounted rate” use code JAPSS1. Contact Christian DeBarge, at Publishers Weekly with questions at (1-800-278-2991)


18)  Staffed displays at trade shows around the world 

Have you ever wanted to display your books before thousands of people at BookExpo, ALA or Frankfurt, but didn’t want to spend thousands of dollars to do it? We have reached an agreement with The Combined Book Exhibit® (CBE) to display APSS members’ books at major state, regional, national and international shows for one low flat fee per show. 

CBE displays your book(s) with those of other authors and publishers at shows with heavy traffic. CBE also creates a catalog for each show it attends, and keeps a comprehensive database on its website with your contact information for an entire year.

See how much money you can save by having CBE exhibit at major shows by visiting Register with your APSS membership number (insert it at APSS ORDER NUMBER). 

19) An APSS Mastermind Group Can Increase Your Profits with the Use of OPM – Other People’s Minds

What do you need to succeed in book publishing? Your first thought may be money, but that is not as critical as you may think. The most important attributes that lead to success cannot be purchased. Money will come when you do everything else right. Unit now there was no one place an author or publisher could go to get these critical functions. APSS has created virtual Mastermind Groups made up of success-minded people who want to share their knowledge and passion with others in the hope of getting more of the same in return. 

20) Sell your book for you

Do you want to sell your books to non-bookstore buyers, but do not have the time, skills or desire to find the names of people to contact, make the presentations and close the sale? One of the top sales professionals in the promotional products industry can do that for you for selected books. Sales activities take place over several months (mailings/phone/presentations/follow up). You provide samples

30 hours of time, plus commission of 25% of the profits. Out-of-pocket expenses (postage, etc.) are charged at cost. Additional time may be purchased at $35 per hour. Terms: $750 due with agreement and $750 after 15 hours. There is no guarantee that any sales will result.

21) Personal Services to Sell Your Book for You

Cold leads

We will create a list of prospective buyers for your book. We will provide you with the names and contact information (email, website, phone, address) of people you can contact to generate sales of your book for long-term, recurring revenue. $10 per lead with a minimum of 50 leads ($500)

Sales script

Prepare a telephone presentation for prospecting, arranging appointments. You provide us with a description of your book and we will create the script for you. It will be in a professional, yet friendly voice, but will be able to massage it to meld with your personality. The package will include a brief voice-mail message intended to increase the likelihood of a return call. The price for a script to each buyer type (corporations, associations, schools, etc.) describing the unique benefits of your book to their needs is $150

Role Playing

Guy will act as a buyer for making the initial call or to follow up on a hot lead. You will work together in role playing with different types of “buyers.” This includes a critique of each call with suggestions for improvement. Guy will also describe the nuances B2B phone-call etiquette that will increase the likelihood of a sale.  $125 per hour 

23) PW Select: Your book in PW's print and online editions

PW Select promotes self-published books to PW's audience of booksellers, librarians, publishers, agents, film scouts, and industry insiders.

 Normally $149, APSS members receive a special price of $119 (use promo code "APSS7" when submitting your PW Select order) which includes:

  • listing of your book including four-color-cover artwork, write-up and on-sale information in a special section of PW's print and online editions

  • feature placement on the home page of and

  • feature placement in the BookLife Report e-newsletter

  • social media promotion on BookLife's Facebook and Twitter platforms

  • six month subscription to Publishers Weekly's digital edition

  • a free copy of the Publishers Weekly print issue in which your listing appears

 It's a great, cost-effective way to promote your book to the publishing industry.  To sign up for PW Select visit the PW Select page: 

Use promo code "APSS7" when submitting your PW Select order so you can get the special price.