The Association of Publishers for Special Sales

Helping You Sell More Books in More Ways

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Book Selling University

Book Selling University has online, on-demand courses you can view on your schedule to help you produce better books, price them profitably, promote them successfully and sell them to interested buyers with no returns. Discover more here


Our mission is to provide our members with high quality, innovative sales and marketing resources that help them sell more books to non-bookstore buyers and grow their businesses profitably.

A Few Benefits of APSS Membership

  • Shipping — save 70% on UPS
  • Staffed trade show exhibits
  • Free Q&A with experts
  • Bowker products and services
  • Discount on Staples purchases
  • Baker & Taylor programs
  • Ingram Spark discount
  • Save on Book Selling University
  • Potential distribution to bookstores
  • Local chapter meetings

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APSS Open Microphone every Thursday at Noon Eastern time

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Tip of the Day – October 27, 2018

“It’s not creative unless it’s sells,” goes the advertising line. You can have the greatest idea in the world but if you can’t sell it you won’t get very far. What are three reasons that someone else would want your content? What benefits does it provide? What does it promise? What problem(s) does it solve? How can you make your idea more attractive to other people?